Thoughts: The Rise of 'Wedding Day Storytelling'
Big day, high emotions, endless possibilities and a bright future. Weddings today hold just as much weight and anticipation as they did decades ago. But as time goes on, we can see some of the ways in which weddings have adapted from what they once were. It seems as though back in the day, weddings were pretty uniform. You had all the traditions that one would expect to see on the big day, and that was that. Now, however, it seems as though weddings are more personal. Some of the traditions that were set in stone are optional or changeable, and new traditions have made their appearances. This may be due to the power of social media and sharing that we now have a better sense of what other cultures/groups are doing… Or it could be that, as with anything, there is a natural adaptation over time to how we as human view things.
One of the most noticeable aspects of this change is that of wedding photography & videography. Social media has a big part to play in this I feel. With the information age we have access to so much creative work that when something new happens, it can lead to a wave of other inspiration. There is a chain of events that happen. As with any creative, I get inspiration from other work. This can range from other photographer’s websites, to when I’m drinking my morning coffee scrolling through Instagram’s feed. One thing is very clear, weddings photography has changed and showing a more personal touch to what you get to see years later. Take us back just 30 years; many wedding photos were just the standard ‘traditional’ shots to show the most important parts of the day, and cinematic wedding videography? That would take a good 20 years to even start becoming a consideration for a wedding day. This isn’t to say that the traditional shots are no longer relevant, but that so much more is being added to them. So much more of the ‘story’ of the day is being captured.
When you google your town + wedding photographer (e.g. London Wedding Photographer), you’ll have access to some incredible work. And if you have access to whole galleries through a photographer’s site, you’ll also notice that a definite story is being told. You can literally know the feeling of the day through seeing the photos from the couple getting ready to the evening dances. There is a phrase that always comes to mind when I see photos like this, ‘journalistic photography’. It’s less about posing people for shots and more about capturing the little moments of the day. Wedding photography now as a whole uses almost every discipline there is to use, portraiture, product photography, action photography, fashion photography, etc. So when you combine all of these disciplines into a day, you end up with something that tells a story of details. This is something that I as a wedding photographer have tried to really hone in on. Since starting Thomas Marcel Dale Photography, I’ve found that people often see the little details of the photos and that’s what they want for their day. It may not be the way that you posed the wedding party that gets someone’s attention, but they way that you managed to get a shot of the groom smiling at his new bride when he thought no one was watching. This is where the world of wedding photography has gone. With new technology/creatives coming up every year, who knows what this industry will look like in a couple of decades? One thing is for sure though, the stage has been set for emotional storytelling, and it will be this that pushes the next wave of wedding photography inspiration.